Toronto, Ontario, Canada
Shikatani Lacroix Design (SLD) has designed the Infinitus Experience Center as an experiential flagship that will unite its brands to create a harmonious, tactile, and interactive customer journey that encourages personal exploration and self-discovery through the weaving nature of the layout.
Infinitus is a Chinese company that focuses on high-quality Chinese herbal health solutions, with products in five categories, including health products, skincare, personal care products, home accessories, and regimen supplies.
The Infinitus Service Center has recently been awarded a 2022 Good Design Award by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.
Intended both for consumers as well as a way to educate partners about the brand, the center is designed around the traditional Five Elements of Chinese philosophy – wood, fire, earth, metal, and water.
Within the overarching Infinitus brand exists seven sub-brands, the common thread being the desire to embody natural wellness in all aspects of life.
The graphics, digital elements, and visual merchandising are dynamic components that creatively push the narrative of empowered self-discovery for guests.
By employing the Infinitus philosophy across the space, guests experience an unparalleled retail journey.
Each department has distinctly unique characteristics that help develop the brand story of empowerment and self-discovery.
The themes of wellness and health are highlighted through frequent immersive experiences, such as the natural ingredients zone, which features a scent experience game.
The design intends to represent the traditional foundation of the brand as well as Infinitus’ emphasis on scientific research and development.
The SLD design team aimed to incorporate an interactive element in all aspects of the design.
Twelve interactive zones are featured, with the central focus on the Empowerment Zone.
Each experience zone integrates modern technology such as immersive digital screens, AR and VR interactions, scenario-based displays, and interactive digital experiences with the traditional Five Elements of Chinese philosophy.
Project: Infinitus Service Centre – Retail Design/Customer Experience
Interior Designers: Shikatani Lacroix Design (SLD)
Design Team: Kim Yokota, Julia Morgan, Sheryl Keller, Bing Ma, Tong Zhang, and Feifei Li
Client: Infinitus (China) Company Ltd.
