Irvine, California, USA
Hyundai Design Center presents the new Staria Premium, a luxurious and spacious wagon with a wide-open cabin that flourishes with premium touches like the digital gauge cluster and elegant materials that feel so soft to the touch and are always easy on the eyes.
The project has been awarded a 2021 Good Design Award by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.
Evoking the streamlined form of a spaceship, Staria’s sleek exterior is defined by a single stroke running from front to rear – inspired by the curve of light that illuminates the Earth’s horizon at sunrise when viewed from space.
Staria’s front is embellished with horizontal daytime running lights (DRLs) and a positioning lamp, together with running across the width of the vehicle, complemented by a bold, wide radiator grille with a unique pattern.
Its clean silhouette is further accented by a pair of low-set headlamps. Hyundai uses the same body color for all frontal parts to maximize the vehicle’s modern and pure style.
Staria Premium model features a variant-exclusive tinted brass chrome treatment, applied to the Hyundai emblem, grille, headlamp bezels, front and rear bumpers, wheels, side mirrors, and door handles to emphasize the vehicle’s premium and modern look.
Lowered beltlines and panoramic side windows improve overall visibility and create a feeling of openness. This sense of spaciousness – inspired by traditional Korean “hanok” architecture – allows passengers to feel as if the outside scenes are an extension of the vehicle interior.
The design theme carries over to the rear, featuring a wide window framed by elongated vertical tail lamps, with Staria Premium models receiving Hyundai’s unique Parametric Pixel lamp design and garnish on top.
The rear bumper is lowered so passengers can easily load and unload cargo.
Staria interior applies a simple and modest layout to highlight the driver’s convenience and passengers’ comfort while staying faithful to its original value as an MPV.
The cruise ship-inspired interior delivers an open and unique atmosphere through its innovative design architecture.
The vehicle’s lower beltlines and panoramic windows create a spacious, stimulating environment for all passengers.
The driver’s seat has a futuristic high-tech look with an advanced 10.25-inch front display screen, touch-based center fascia, and a button-type electronic shift lever.
The digital cluster is located on top of the dashboard, providing an unobstructed view for the driver.
Staria Premium offers a variety of additional interior features that will transform the passenger’s mobility experience.
The 7- seat Premium model is equipped with Premium Relaxation Seats in the second row that recline electronically and also have sliding capabilities for easy reach or to maximize cargo space.
The one-touch relaxation mode makes the seats recline automatically to a posture that comfortably disperses the passenger’s weight and improves overall body balance.
Even when the seats are reclined in this mode, there is enough room for an adult passenger to sit comfortably in the third row, thanks to Staria ’s spacious interior layout.
The 9-seat Premium model’s individual seats in the second row can swivel 180 degrees to face passengers in the third row.
This makes Staria Premium ideal for corporate vehicles or mobile offices as passengers can turn their seats around and conduct meetings face to face.
Families will also find these swiveling seats convenient as rear-facing passengers will have easy access to those seated in the third row.
Staria can be converted into expansive additional cargo space when all seats are pushed together – made possible by the versatile long sliding seat function.
Moreover, the full-flat mode applied to the rear passenger seats of the Staria standard model makes this vehicle the perfect choice for activities that require a lot of room and interior flexibility, such as camping and equipment-intensive sports.
Project: Staria Premium
Designers: Hyundai Design Center, Hyundai Motor Company
Manufacturer: Hyundai Motor Company