Malmó, Sweden
“The idea for our new Ascent Series was born out of discussions and workshops with architects on the topic of how the future public space will look like,” states Jonas Ekholst, Head of Design at Green Furniture Concept.
“The public space has changed drastically in design and technology, but somehow the furniture still looks the same as it did in the 50s. Straight rows of seating with no added value more than a place to sit. We wanted to challenge that and create something playful and functional that welcomes the user to interact.”
Founded by designer Johan Berhin, Green Furniture Concept creates Ascent Series, a modular beam seating system designed for large-scale interiors and waiting areas.
Gently curved and a triumph of three-dimensional design, Ascent is unique, placemaking, configurable, and truly seamless.
Architects are sure to recognize and celebrate the possibilities.
With Ascent, the limitations of straight-backed, straight-angled beam seaters are no more.
This new series can be configured to fit the structure of any building and guide people’s flow.
This project has been awarded a 2021 Good Design Award by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.
Also, Ascent creates 30-40% more space than conventional seating systems. The modular concept offers the possibility to reconfigure and adapt quickly when new demands are needed in the ever-evolving public spaces.
“The Ascent series is emotional, but at the same time, highly intelligent interpretation of a beam seater. At first, you will notice the flowing shapes and warm texture of the wood. Architects can use their inner child to play and build floor plans both two- and three-dimensional with unique transition modules.”
“Our Scandinavian design heritage is visible through a minimalistic and honest design, inspired by the mountains and ocean we have around us. Secondly, you will be happy to see that all the requirements are there. Easy to clean, reconfigurable, stackable, hidden electricity, tables, armrests, chargers, easy to maintain and future proof with an ever-evolving series,” describes Jonas Ekholst.
Since sustainability is a foremost priority, the Ascent Series by Green Furniture Concept is made of CIRCAL, a low-carbon aluminum, guaranteed to contain at least 75% post-consumer recycled material.
“Together with the use of certified wood, 100 % recycled ocean plastic, more than 90 % recycled post-consumer steel, and a circular design of the product and buying model itself, this makes up for a product that is more sustainable than any other beam seater out there,” claims Joakim Lundgren, Head of Sustainability at Green Furniture Concept.
Jonathan Nilsson, CEO at Green Furniture Concept: “Like all our furniture, Ascent is space-saving, durable, easy to maintain, and designed for visitor satisfaction. We have been thinking about how to evolve the beam seater areas for a long time.”
“Ascent is the result. We have designed a toolbox for architects and designers to play with, and we’re so excited to see what they can create with this modular system that offers many possibilities.”
Green Furniture Concept makes placemaking sustainable design for public interior areas.
Configurable winding, seamless seating, and acoustic lighting from Green Furniture can be found at airport terminals, universities, schools, offices, railway terminals, and healthcare receptions, all over the world such as Dublin Airport, Topanga Mall (LA), London Victoria Station, and Stockholm Central Station.
Project: Ascent Series
Designers: Green Furniture Concept
Manufacturer: Green Furniture Concept
