Shenzhen, China
Located in the Moon Bay district of Shenzhen, the CR Financial Headquarters, designed by Goettsch Partners and Guangdong Province Design Institute, is a high-rise tower formed with a triangular shape to maximize unobstructed views of the neighboring greenbelt and the ceremonial gardens to the northeast while orienting the arrival arcade parallel to the south entry road.

It is one component of a larger master plan that includes two residential towers, the Andaz Shenzhen Bay hotel tower, a large multi-parcel retail podium, and the China Resources Headquarters tower, also known as the “bamboo shoot.”
The CR Financial Headquarters has recently been awarded a 2022 International Architecture Awards Honorable Mention by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.
A consistent radius has been applied to the three corners, softening the form and achieving a continuous surface for the shifting pattern of exterior verticals to resolve themselves in a balanced and rhythmic manner, reminiscent of the fluidity and quiet motion of the nearby Shenzhen Bay.
Initially conceived as a vertical campus for the CR Financial group, the tower houses unique spaces for training, education, office, and conference for the company in one building.

Although the triangular plan was initially a contextual response, it also achieves spatial flexibility not found in traditional office towers.
Locating the primary core along the northwest face of the triangular form creates a contiguous floor area in a relatively small footprint that is unexpected and efficient.
The center of the tower is free of vertical structure, allowing for a variety of penetrations throughout the building, including multiple amphitheater and atrium arrangements.
Designed in collaboration with Woods Bagot, the interior designer, these multifunctional spaces are the spirit of the project, offering inter-floor connectivity as well as fostering a collaborative environment for the users.

Project: CR Financial Headquarters
Architects: Goettsch Partners
Associate Architects: Guangdong Province Design Institute
General Contractor: China Construction Third Engineering Bureau Group Co., Ltd.
Client: China Resources Land Limited (CR Land)
Photographers: Shen Zhonghai and Woods Bagot













