La-Chaux-de-Fonds, Switzerland
“The TAG Heuer Connected watch was designed and engineered with the same passion and attention to detail as our mechanical watches,” states Frédéric Arnault, Chief Strategy and Digital Officer at TAG Heuer.
Frédéric Arnault at TAG Heuer led this ambitious project for the company’s third-generation smartwatch and built the brand’s internal technological expertise over the past two years.
The Connected has the elegance of a chronograph-inspired timepiece crafted in the purest watchmaking tradition, with a 45-mm case in noble materials like stainless-steel titanium, ceramic or sapphire crystal, subtle polishes, mechanical pushers, and a rotating crown, as well as interchangeable strap choices with a folding buckle.
The all-active OLED touchscreen displays a choice of custom-designed dials, mechanical or digitally inspired.
The Connected has a fixed, traditional tachymeter bezel with faceted titanium lugs and the casing houses high-performance sensors and advanced smartwatch functionality for sports, wellness, and communication.
The highlight of this new model is the immersive sports experience developed in-house, the TAG Heuer Sport app.
It provides detailed tracking for golf, running, cycling, walking, and fitness sessions thanks to the watch’s built-in GPS and heart-rate monitor, among other sensors.
The experience on the wrist is complemented by a newly developed TAG Heuer mobile companion app.
In addition, a range of daily connected services offered from Wear OS by Google will enhance the user’s daily life, including notifications, Google Assistant, Google Translate, Google Pay were enabled, music controls, agenda, weather, maps, and more.
“The Connected watch is not only a beautiful timepiece, but it’s also a truly immersive experience, as it now sits within a complete TAG Heuer digital ecosystem geared towards performance and sports,” continues Arnault.
“It expresses the brand in a completely new way and offers limitless possibilities in terms of innovation for the future and will lead the way into a new era for TAG Heuer.”
Project: TAG Heuer Connected Watch
Designer: TAG Heuer SA
Manufacturer: TAG Heuer SA
