Vienna, Austria

VON KÖCK, the traditional family business with almost forty years of history, is presented with great pleasure and pride at the renowned address on Graben in Vienna.

Innovative Design Meets Tradition by smartvoll Architekten ZT KG, received an 2025 International Architecture Honourable Mention from The Chicago Athenaeum: Museum of Architecture and Design.

Tradition is not just a relic of the past, but the foundation on which this family business is built. Led by Felix Köck in the second generation, VON KÖCK stands as an integral part of Vienna’s jewelry tradition.

The company’s commitment to quality, creativity, and a truly personal shopping experience motivated a seven-month store transformation in 2023.

VON KÖCK takes great pride in its collaboration with local family businesses that supported its vision of an environmentally friendly renovation. Working closely with the respected Viennese architects at Smartvoll, the company has guided its store through a journey of modernization and innovation.

The design of the new store emphasizes natural materials such as warm wood and ambient lighting. This creates a welcoming yet luxurious atmosphere that invites customers to feel at home and explore the treasures of the collections.

The centerpiece of the new store is an impressive nine-meter-tall tree that reflects VON KÖCK’s deep connection to nature and highlights its dedication to natural materials in jewelry.

The company has created separate, personal consultation lounges to offer customers an exclusive and private shopping experience. In these areas, experts advise customers as they discover high-quality jewelry at their convenience.

Architects: smartvoll Architekten ZT KG
Design Team: Nattaya Englinger and Philipp Buxbaum
General Contractor: smartvoll Architekten ZT KG
Client: Von Köck Juwelier GmbH
Photographers: Kristina Kulakova