San Jose, California, USA
Designers from Whispaw, Dan Harden, Akifusa Nakazawa, Wei Gu, developed the Ultra-Short-Throw Hisense Projector as one of the most compact designs yet, without compromising on aesthetics.
Hisense Projector was awarded a 2021 Good Design Award by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.
Ultra-Short-Throw (UST) projectors are a new type of television that can display a huge screen size, up to 150ʺ, at a more reasonable price than conventional TVs.
An ultra-short throw projector uses a combination of wide-angle lenses and mirrors to beam an image onto the screen/wall in front of it.
The ‘ultra-short’ is the key part of this projector’s abilities.
Unlike other projectors, it doesn’t have to sit at a distance to fire its image onto a screen, reducing the amount of space required for installation.
These laser projectors can be placed directly against the wall or on a table surface, so you can enjoy a large image in a small space without hanging a projector from the ceiling.
That means ultra-short throw projectors are an excellent choice for smaller rooms or those who don’t have the space or the capacity for a more permanent installation.
The combination of laser technology and high brightness means an ultra short throw projector can compete well against the wash of ambient light.
Other benefits of USTs using laser projection technology is they last longer than projectors that use bulbs or LEDs, and the picture quality is sharper, crisper, and more colourful, particularly useful for HDR sources.
Hisense engaged the design team to explore and strategize how to educate the market about this wonderful technology.
Throughout this project, the primary goal was to innovate product configurations that would be compact enough to compete with standard TVs.
Additionally, the designers wanted to create aesthetic solutions that would excite internal stakeholders and ultimately end users.
Project: Hisense Projector
Designers: Dan Harden, Akifusa Nakazawa, Wei Gu, Whipsaw, Inc.
Manufacturer: Hisense
