San Mauro Torinese (TO), Italy
Having as a priority to increase productivity and reduce any downtime, the new revolutionary New Holland CR Combine Harvester, designed by CNH Industrial Italia and manufactured by New Holland is the most advanced and productive harvester in the world, and focuses on the digital features which help to make the operator’s work more efficient and more comfortable.
This is a high-performance combine that brings more power, Increased Capacity, and reduced fuel consumption due to Weight reduction.
The New Holland CR Combine Harvester has been awarded a 2023 Good Design Award by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.
A close collaboration between Industrial Design and Engineering teams, together with product specialists and Brand marketing has produced a design that is focused on customer needs.
A totally new technical package has been developed to give maximum performance.
Designers working together from the very beginning of the project have been able to tailor the exterior panels, reflecting the function within.
Here, form really does follow function. Creating an Iconic design that is stylish yet timeless.
The flow of the harvest is underlined on the exterior body panels by the dynamic blue feature that runs across the body through the various functions.
Every detail has been carefully designed for maximum functionality and a seamless integration of style.
The Cabin Interior design continues in this theme. It raises the quality and design standards to create the ideal working environment.
It is comfortable, functional, and ergonomic with maximum visibility and it has a user-friendly interior which is inspired by automotive quality standards.
Technology helps to make the operators’ life on board a pleasure.
Overall, the new CR combine is a ground-breaking design setting a new Industry standard.
Project: New Holland CR Combine Harvester
Designers: CNH Industrial Italia S.p.A.
Lead Designers: Giampiero Vietti, Eric Jacobsthal, and Kenneth Van Gheluwe
Manufacturer: New Holland Agriculture
