Molsheim, France
“At Bugatti, we never stop pushing boundaries in all areas of our brand. Leading the way and setting new standards is part of our nature, which is why we are delighted to have partnered with UYN to launch the new “UYN for BUGATTI” collection. “
“The seamless integration of technology and luxury materials into the new clothing line is synonymous with how we craft our automotive icons. I’m very much looking forward to experiencing the products for myself, and I have no doubt many Bugatti enthusiasts are, too.” — Stephan Winkelmann, President of Bugatti.
Bugatti collaborates with UYN clothing company and plans together launch next autumn, a capsule collection of clothing that will be characterized by patented technology, functional design, and iconic details.
UYN is known globally for creating high-tech sports apparel, using special natural fibers, allowing for complete freedom of movement and lightness.
This makes UYN the perfect partner for Bugatti to expand its brand lifestyle section new state-of-the-art products.
The “UYN for Bugatti” collection initially includes eleven pieces of clothing (jackets, mid-layers, polo shirts and technical shirts) plus two styles of shoes and will be expanded in the coming months.
Each product is made in Italy, at the headquarters of UYN in Asola (Mantua Province), and is the result of close collaboration between BUGATTI and AREAS (Academy for Research and Engineering in Apparel and Sport), the highly advanced research, development, and testing center of UYN.
The partnership has led to unprecedented combinations of materials – selected for their breathability, drying speed, softness, and elasticity as well as the development of ergonomic shapes.
The iconic Bugatti C-line is a key source of inspiration, which UYN has reinterpreted in jackets and shirts through its patented Ergomotion technology.
The unique C-shaped shoulder design that follows the shoulder blade profile guarantees complete freedom of movement.
In the shoes made of 3D-knit fabric with zero seams, the C-line has been integrated into the upper half, becoming a powerful ventilation system.
The collection comes in the colors black, white, and the famous Bugatti Blue.
The latter reflects Bugatti’s identity and pays homage to the Molsheim-based company’s racing heritage.
Project: UYN for BUGATTI
Designer: Bugatti Automobiles S.A.S. and UYN -Unleash Your Nature
Manufacturer: UYN -Unleash Your Nature
