Barcelona, Spain
Boiling Point is an innovative soup set packaging concept designed around efficiency, sustainability, and everyday practicality. Inspired by the natural rhythm and fluidity of boiling water, its form captures the soft, organic movement of rising bubbles blending visual elegance with functional intelligence.
Made entirely from eco-plastic, the packaging is lightweight, durable, and 100% recyclable. This material choice minimizes environmental impact while reducing production costs and waste. Beyond its primary use, each container is multi-functional: after the soup is consumed, it can be repurposed to store dry foods such as grains, pulses, or cereals extending its lifecycle and maximizing value. Even with repeated use, the eco-plastic remains sturdy, practical, and sustainable.
A transparent “Boiling Point” window provides a clear view of the contents inside, encouraging transparency, informed choices, and reducing unnecessary purchases. Consumers can easily assess the product before buying, helping to prevent food waste and overconsumption.
Boiling Point is available in three curated flavor blends Bulgur & Lentil, Beans, Lentil & Rice, and Rice & Carrot and in three portion sizes (300 g,150 g, and 75 g), giving customers the flexibility to choose the perfect amount for their needs.
Boiling Point has been recognized internationally with multiple honors, celebrating its outstanding balance of design innovation, sustainability, and practicality.
Guay is a concept for a Spanish sauce brand. The name means “Cool” full of sunshine, emotion, and vivid taste, which is the brand’s main advantage. The packaging is inspired by visual symbols of taste: prickly for spicy, soft for sweet, flowing for honey, and twisted for sour. Each flavor has its own visual identity while keeping the brand’s bright, playful spirit.
The line includes four distinct flavors, each represented by unique visual elements: Spice sauce has sharp, spiked lines with coordinated ends that immediately signal its bright, spicy taste and evoke positive emotions. Sweet garlic features smooth, delicate lines flowing into elegant curves, while honey berry suggests a stringy, sweet quality like honey or caramel with soft curls. Lime sauce is depicted with a twisted shape that conveys its vivid, cringing sourness.
Each package reflects naturalness through asymmetry. The shapes seem alive, twisting in their own way and showing irregular thorns, capturing a unique tasting moment.Non-standard forms make Guay stand out among mostly standard packaging. The expressive shapes allow consumers to identify the flavor at a glance, making selection intuitive and engaging.
The project has received recognition and several honorary distinctions.
ABOUT: Inna Efimova is a passionate brand designer and art director specializing in graphic design, photography, packaging, and branding. With awards from Pentawards and recognition from ADCR Russia, she has collaborated with global brands like Renault and McDonald’s. Inna values learning, team harmony, and client communication. She holds degrees from the British Higher School of Art and Design and Peoples’ Friendship University of Russia.
Inna Efimova – Art director, brand designer
Vladimir Kuznetsov – 3d artist
