Höhr-Grenzhausen, Germany
ASA Selection designs and manufactures SONOKO Tea Collection, a brand new tableware set, by integrating western design language into Japanese tea culture which timeless aesthetic underlines the joy of tea drinking.
The design has been awarded a 2021 Good Design Award by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.
The Sonoko Collection is a synthesis of Asian and modern Western characteristics that addresses target groups in different markets.
The choice of materials, texture, and color serves the needs of potential buyers looking for aesthetic and emotional warmth.
The form development of Sonoko interprets the design of the traditional Japanese lantern shape.
The proportions, as well as the materials used, may vary but still remain highly functional.
Strict rules in the design process reflect the ritual of the Japanese tea ceremony.
Circular elements in combination with straight lines result in a minimalist soft and timeless design.
The series includes a teapot with teapot warmer, tea mug, cup, and mug with matching saucer.
The wooden tray, wooden spoon, and wooden fork complement the porcelain elements.
Different sizes take into account cultural preferences while relaxing and enjoying tea.
Project: SONOKO Tea Collection
Designers: ASA Selection GmbH
Manufacturer: ASA Selection GmbH
