Auckland, New Zealand
Allbirds’new M0.0NSHOT sneakers have a carbon footprint of 0.0 grams of CO2 equivalent—and are made from regenerative wool to sugarcane waste packaging.
“Regenerative wool was a critical pillar of helping us reimagine how products are designed and made through the lens of carbon reduction,” explains Allbirds’ co-founder Tim Brown.
“To me, the currently untapped opportunity for naturally derived, net-zero products is the future of fashion.”
Allbirds has put the methodology together as an open-source project through its “Recipe B0.0K.”
This toolkit provides a comprehensive guide to every stage of the M0.0NSHOT process, covering aspects such as materials, manufacturing, transportation, end-of-life considerations, and carbon footprint calculations.
Project: M0.0NSHOT Sneakers
Designer: Allbirds
Lead Designers: Jamie McLellan
Manufacturer: Allbirds
