Canbiano (TO), Italy and Paris, France
Designed by Pininfarina in collaboration with Thomas de Lussac of De Lussac Studio, NamX – HUV SUV is a hydrogen-powered SUV, partially fuelled by removable capsules, paving the way for a seamless and carbon-free experience of mobility.
NamX – HUV SUV is the world’s first car partially powered by a patented removable tank system that promises to change the experience paradigm of clean mobility and make hydrogen fuel widely available.
For its sustainable design, NamX – HUV SUV has recently been awarded a 2023 Green Good Design Award by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.
NamX – HUV SUV is part of a large-scale industrial and technological project whose ambition is to reconcile human mobility and environmental preservation thanks to green hydrogen.
The HUV and its technology are the first products of this unique approach.
By offering new ways to provide, hydrogen to end customers and flexibility to recharge it helps greening mobility.
The geopolitical context highlights the strategic importance of hydrogen which production objective has been tripled under Repower EU and which offers a clear path to decarbonize mobility in Europe and beyond, with nearly 1.5 billion private vehicles to be replaced by 2050.
In addition, by allowing home deliveries and a tank change in seconds, NamX changes the experience of clean mobility by providing the fluidity, flexibility, and accessibility.
The HUV and its technology allow for the revival of the historical promise of freedom that is attached to the automobile and to place it into a sustainable future, where mobility takes place harmoniously within the environment.
Pininfarina and NamX redefined a completely new creative approach while designing together the HUV.
This is a “next generation” car. A futuristic fusion of muscular main volumes, aggressive graphics, and a touch of retro around the lamp elements.
Viewed from any angle, this car is unmistakably a NamX.
A new design language and identity has been created for NamX, not just to celebrate a new brand, but really give an all-new meaning to the innovative hydrogen concept never seen before.
Stylistically speaking, the HUV consciously adopts a contrasting image as compared to the current “green design” approach of our time.
The project commenced by first designing the removable hydrogen tanks and understanding what would be the best way to integrate them into the car from a functional, ergonomic and user-experience point of view.
Keeping in mind the positioning of its occupants and the intricate packaging of the tanks and the rear, the overall volume of the vehicle started to take shape.
As a result, the NamX – HUV SUV could probably be the first car in Pininfarina’s history designed from the back to the front.
Project: NamX – HUV SUV
Designers: Pininfarina SpA.
Lead Designer: Thomas de Lussac