Breaking down the barriers between different disciplines to prioritize people’s needs and develop innovative solutions, ahochdrei has created a new concept for medical practices of the future with its Eterno project in Hamburg.
Over the last three years, Berlin-based design studio ahochdrei has developed a pioneering concept for the medical practice of the future.
The aim was to create a fully digitized doctor’s office that functions as such while prioritizing human-centered design.
The client for such an innovative task in Germany is the healthcare startup Eterno Health GmbH.
When one thinks of a medical facility, good design is not typically the first thing that comes to mind.
However, the newly created coworking medical practice in the heart of Hamburg offers exactly that.
The design was centered around the use of natural materials, with a focus on handcrafted surfaces and objects, and a complex and atmospheric color scheme.
The main focus of ahochdrei’s design resides in the attention to every single detail of the gross floor area measuring 1,700 square meters of the Kaufmannshaus in Hamburg.
On the one hand, the practice placed a strong emphasis on technological progress, with all processes fully digitized.
On the other hand, this technological approach plays less of a role in the practice, which prioritizes the importance of human interactions.
Both approaches come together to create a unique and inviting atmosphere that sets this medical facility apart from others.
The concept was centered around a co-working model where various doctors and healthcare providers share one location.
This will allow for a wider range of services and better resource utilization, ultimately leading to a more efficient and cost-effective model for medical practices.
Additionally, this model promotes collaboration and cooperation between different disciplines, resulting in higher-quality services and better patient care.
In addition to the typical amenities found in a doctor’s office, an Eterno Health HUB also features special program points.
Eterno offers a yoga studio, a gym, and a health bar, instead of a waiting room.
Another key aspect of the concept was the complete digitalization of the practice.
Patient data is electronically recorded and can be easily accessed by specialists in the practice.
State-of-the-art technology enables swift and efficient communication between professionals and patients, leading to better care and higher patient satisfaction.
However, the primary focus of the concept was the physical design of the practice.
Ahochdrei and Eterno Health placed emphasis on topics such as “healing architecture” and “biophilic design,” which prioritize the natural environment and human needs.
The rooms were designed to be bright and airy, with natural materials and well-defined color schemes, creating a serene and relaxing atmosphere.
Spaces were crafted to maximize patient comfort and well-being, helping them feel at ease during their visit.
The concept has received positive feedback from many healthcare professionals and patients, demonstrating that the doctor’s office of the future can indeed look different.
Overall, ahochdrei and Eterno Health’s concept highlights the importance of breaking down the barriers between different disciplines and prioritizing people’s needs to develop innovative solutions.
Through the collaboration between architects and healthcare providers, a new practice was designed: one that improves healthcare by lowering the distress of the medical environment and meeting the needs of professionals and patients alike.
Project: Eterno Hamburg
Architects: ahochdrei – Labor für Gestaltung UG
Project Team: Jan Wind, Daniel Vedder, Nicola Gurrieri, Daria Frusinoiu, and Felix Schöllhorn
General Planning: UNDKRAUSS Consult GmbH
Medical Consultant: Archimeda GmbH
MEP (HV/AC): R2 Ingenieure GmbH
Acoustic engineering: Müller-BBM
FLS Fire Life and Safety: brand+
Client: Eterno Health GmbH
Photographers: Maike Piorr and mapfotodesign