Shanghai, China
The Nordic Casual Backpack by Volvo Car Distribution exemplifies the company’s commitment to sustainability and innovative design and is entirely made of a progressive material developed for Volvo interiors, nordico.
This backpack incorporates recycled PET bottles, bio-attributed materials from sustainable forests in Sweden and Finland, and repurposed corks from the wine industry.
Each backpack recycles approximately 46.5 PET bottles, significantly reducing carbon emissions and environmental impact.
In recognition of its design excellence and sustainable approach, the Nordic Casual Backpack was honored with the 2024 Good Design Award by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.
The backpack features a color-blocking design and a unique shape that reflect contemporary trends while staying true to Scandinavian principles of simplicity and functionality.
The Nordico fabric is water-resistant, tear-resistant, and easy to clean, ensuring durability for daily use.
Its thoughtful design includes a flexible roll-top opening, allowing users to adjust the capacity as needed, making it versatile for various occasions.
Project: Nordic Casual Backpack
Designers: Volvo Car Distribution (Shanghai) Co., Ltd.,
Lead Designers: Jia Ruiqi and Hong Ling
Manufacturer: Volvo Car Distribution (Shanghai) Co., Ltd.
