Lippincott prepares a heritage brand for its future growth with a new visual expression for Timberland based on its values of protecting the environment and creating fashionable footwear
'Evolving a Heritage Brand for Future Growth' is the visual identity strategy developed by the team of Lippincott for Timberland that includes custom typography and a new, fashion-driven photography style that pays homage to Timberland’s nature-centric heritage.
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