Since 2006, Bernd Kracke has served as the President of HfG, the Hochschule für Gestaltung Offenbach am Main (Frankfurt RheinMain), the Hessen State University of Art and Design, but he is also an artist, a media designer, a professor, and above all, a passionate researcher on the impact that new communication and representation technologies have had on all the creative processes that involve and continuously modify our life and perception: in art, design, architecture, cinema, politics, society, and behavior.