Embracing its ubiquitous shape while infusing it with renewed confidence, the new branding of the Rockstar Energy Drink by PepsiCo is timeless and modern, while also approachable and desirable
Led by the design team of PepsiCo Design & Innovation, PepsiCo. has reimagined and redesigned the new image and branding of one of the world's most well-known energy drinks: Rockstar.
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