Guided by a bold L.A. theme, the designers of PepsiCo Design and Innovation conceived a brand activation for Frito Lay to serve as the central hub for events during the Super Bowl
Frito Lay's Calle de Crunch by PepsiCo Design & Innovation was a dream-turned-reality LA-style neighborhood part of the Super Bowl, laying the foundation for fun with long-time favorites while sharing the brand's vision for the sustainable future of snack packaging.
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