Mauro Porcini is PepsiCo’s first ever Chief Design Officer and the 2022 Laureate of The American Prize for Design. Given in conjunction with The Chicago Athenaeum’s historic Good Design Awards, The American Prize for Design honors a specific design practitioner with the highest public accolade for producing design that promotes design excellence, innovation, and lasting design.In this conversation with Pavlos Amperiadis, Publisher of Global Design News, Mauro explains his thinking behind his new book 'The Human Side of Innovation: The Power of People in Love with People' and unveils secrets on human-centricity, innovation, and design thinking.