For the last few weeks, I've been wondering about color and branding. Color in advertising, color in packaging, color even in products (even edible ones, like our favorite snacks!); how much do colors affect our choices in buying, and do, actually, color selections have a deeper meaning for brands beyond aesthetics? While opening another pack of Doritos to accompany my Netflix Saturday night, I realized that no-one could be more related to the subject than a massively (talking billions of consumers here) known brand such as the one I hold in my hands! PepsiCo could help me answer my questions.