Göteborg, Sweden

Peter Horbury, Executive Vice President of Design, has used a minimalistic design approach for his subcompact SUV Greely Icon to represent the company’s vision for the future, which signals a return to design fundamentals.

The new sporty-looking Icon, as a futuristic model, bridges the present and future with subtle elements of time incorporated into the Icon’s final design.

The car’s sleek overall shape, looks neither macho and boxy, thanks to some rather pronounced character lines on the sides.

The face of the ICON is dominated by a linear rectangular expanding cosmos grille, infinity loop headlamps, and futuristic slim smart LED daytime running lamps.

From the side, flush pop-out door handles and side-view mirrors with integrated turn signals help the ICON maintain a clean visual image while in motion or parked.

From the rear, the infinity loop motif is seen again in the rear lamps along with a linear rectangular expanding cosmos pattern.

Inside, the vehicle clearly has premium aspirations.

A combination of white and brown leather with contrast stitching can be found all around the cabin. The A/C vents and the cupholders seem to be formed in the shape of an infinity sign. In addition, there are two massive 10.25-inch displays—one in front of the driver, and one front and center on the dash.

The symbol of time is once again visually present in the design form of the air vents and central
console.

From the two interiors screens and mobile devices, users can interact with ICON and connect to
the world through the GKUI Geely Smart Ecosystem.

N95 certified Intelligent Air Purification System (IAPS) isolates and eliminates over 99.7% of dust and harmful particulates including bacteria and viruses from the cabin ICON comes with benchmark-setting smart technologies that raises vehicle safety to the next level including L2+ Intelligent Driver Assist Systems and APA One Button Automatic Parking.

“Geely Icon’s launch not only showcases the core strength of Geely’s global development network, but it also shows our forward-thinking and demonstrates the high-tech digital future we are all moving toward,” said Geely Auto Group president and CEO An Conghui.

“It represents Geely’s leap from merely meeting user demands to creating leading trends.”

“Just as the Geely Icon will become a new icon for global SUVs, Geely Auto will also become an icon in terms of automotive technologies and global auto brands.”

Designer: Geely Design Global
Manufacturer: Geely Automobile Holdings Ltd.