Clemson, South Carolina, USA

Located in the foothills of the Blue Ridge Mountains and sited prominently at the highest point in the area, the five-story Wilbur O. and Ann Powers College of Business designed by LMN Architects, LS3P Associates, and OLIN and Ayers Saint Gross, creates a new gateway for Clemson University in South Carolina.

Inspired by the hills and natural landscape around the site, the campus building is carved out of the hillside, maximizing accessibility with five entry points that converge at the central atrium.

Wilbur O. and Ann Powers College of Business, Clemson University has recently been awarded a 2022 American Architecture Award Honorable Mention, by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.

A grand public stair flows between the complex’s north and south wings to draw movement westward and down from nearby residence halls into the campus’ historic core, featuring the venerable Bowman Field and Tillman Hall.

The project welcomes students on three levels and opens to Bowman Field at its base, where classrooms link to daily campus life.

Above grade, the project reaches skyward to a dramatic effect as spacious, daylight-filled common areas inspire students, faculty, and community partners to explore possibilities together.

“Our collaboration on the project with LS3P and Clemson University began to create an “unleavable” home for students from across campus. As the first new academic building adjacent to Bowman Field in over a century, the architecture needed to be respectful of its neighbors, while projecting an aspirational vision of Clemson’s standing in the world for the next 100 years,” explains Rafael Viñoly-Menendez from LMN Architects.

“The project site, at the nexus of academic, residential, and social zones of campus, afforded a unique opportunity to consolidate these energies in a singular hub of activity, extroverting the activity of the business school and activating the surrounding campus.”

This technology-rich, immersive, educational experience stands out as the newest element on campus with an expansive glass façade, high ceilings, and a grand, connecting stairway illuminating an entrepreneurial focus.

Elevating recognition, recruitment, and rankings, the complex prepares students to enter today’s competitive marketplace as leaders.

Like a modern workplace, a mix of formal and informal spaces encourages hands-on participation through chance encounters, focused study, team collaboration, research laboratories, and group presentations.

Additionally, various amenities are available for students to come and stay all day, including food service and lounge areas.

A combination of tiered, flat, flexible, and high-tech classrooms is based on a common module to allow for pedagogical change over time.

Outdoors, interaction spaces and landscaped areas invite ongoing discussion beyond the classrooms.

Environments simulating real-world experiences in sales and financial trading, as well as a designated business incubator, strengthen the chance to join forces with the professional community and launch students’ careers.

The interior palette is also inspired by the site and is defined by natural materials that echo the solidity of the mountains and celebrate the horizontal strata of the hillside.

On the upper levels, vertical and crisp textures contrast and symbolize how the building stands on a solid and rich historic campus but is open to innovation with contemporary and lighter materials.

Honoring the past and looking to the future, the building’s brick façade respects its larger historic and natural context, while modern construction technology allows for maximizing both transparency and energy efficiency.

The transparent electrochromic glass façade in the atrium is transformed by natural light, and the opacity is stimulated and activated by the changing seasons.

Connecting the building with the hill, and the hill with the building, this open and transparent composition anticipates the future while redefining Clemson’s historic campus and establishing a new destination for business education.

Project: Wilbur O. and Ann Powers College of Business, Clemson University
Architects: LMN Architects
Lead Architect: Rafael Viñoly- Menendez
Associate Architects: LS3P Associates Ltd.
Landscape Architects: OLIN and Ayers Saint Gross
General Contractors: DPR Construction and Sherman Construction Co.
Client: Clemson University
Photographers: Mark Herboth Photography, LLC. and Inspiro 8 Studios