evian® and Virgil Abloh revealed a new limited edition “Activate Movement” collection, consisting of an exclusive glass bottle design and two evian® SOMA refillable bottles.

The “Activate Movement” collection by Virgil Abloh celebrates the power of youth to enact change, with a call to action for a more sustainable future.

Each drop on the new glass bottles’ design represents the origins and purity of the evian® source – the French Alps. The infinite loop of droplets on the design reflects the power and potential of every small action to create positive change.

“The evian® brand is strongly engaged in environmental ambitions through our circular pledge.”

Shweta Harit, Vice President of evian® global brand

evian® global brand VP Shweta Harit said: “The evian® brand is strongly engaged in environmental ambitions through our circular pledge. We believe in the new generation that looks up to Virgil Abloh and have great hopes to engage with them as part of this program to highlight the importance of sustainable design today.”

Alongside the collection, evian® will launch the “Activate Movement Program,” offering 18-35 year-old applicants the opportunity to win a €50,000 grant for sustainable design solutions. The entries will be judged by evian, Virgil Abloh and an expert panel, as evian demonstrates its commitment to a sustainable future.