Biel, Switzerland
Carlo Giordanetti Creative Director and CEO and Bernardo Tribolet Vice President of Marketing for Swatch International are bringing the iconic brand into a new ecological territory with the introduction of the Bioceramic watch composed of two-thirds ceramic, one-third bio-sourced plastic, utilizing seeds from the Castor plant.
The resulting material is both more resilient and resistant than the original material of the Big Bold, which was launched just a couple of years ago.
This recent development, called Swatch Next, follows a global movement for sustainability and is in line with the watch brand’s DNA. Developed under the leadership of Ernst Thomke in the 1980s, the brand was made out of only 51 components.
Its original intention was to take hold of the entry-level market share that was lost in the 1960s due to the quartz crisis and the immense popularity of digital pieces. It was meant to re-energize interest in analog by crafting fashionable models in plastic.
The 47mm diameter case, deep and architecturally structured, provides plenty of room to appreciate the pure and refined Bioceramic characteristics to the fullest.
The Big Bold in Bioceramic is a smooth, pure and substantial design piece, reduced to the max to allow the new material to be fully enjoyed thanks to the signature “see-through” Swatch attitude.
It comes in five colors: black and white (its classic colors), gray (one of the colors of the year), sky-blue, and new power pink. Attached to the 47-mm diameter case are the bracelet, glass, and loops, which are also made from bio-sourced plastic.
According to the brand, all key Swatch product lines will further explore the use of more bio-sourced materials by the end of the year.
Project: The Big Bold Bioceramic Watch
Designers: Swatch International
Manufacturer: Swatch International
