Sant’Agata Bolognese, Italy
“Automobili Lamborghini looks to the future with a redesigned logo that embodies innovation and determination. It’s a strategic change that perfectly complements the holistic shift outlined by the Direzione Cor Tauri program, marking a new phase in the company’s positioning,” states Lamborghini’s marketing and design team.
After two decades, Automobili Lamborghini introduces a new, revitalized brand identity, showcasing a more simplified logo, as part of a wider “transformation process” geared towards sustainability and decarbonization.
The restyling is propelled by a new strategy aimed at aligning the brand’s visual identity with its core values of “bravery,” “innovation,” and “authenticity.”
This mission, encapsulated in the concept “Driving Humans Beyond,” signifies Lamborghini’s commitment to surpassing boundaries, norms, and conventions at all times.
The strategy embodies Lamborghini’s new trajectory focused on sustainability and decarbonization and the aim is to create a solid pact with the future generations, serving as an inspiration and model for innovation and sustainable progress.
With this in mind, the House of Sant’Agata Bolognese is implementing changes that involve not only the cars, but the corporate identity as a whole, thus impacting the company’s culture and values, which will also see a new expression in terms of all the visual aspects.
The new logo is redefined by a broader Lamborghini typeface than its predecessor and by colors that are minimal yet bold.
Therefore, black and white are reconfirmed as the primary hues, symbolizing the clear identity of the brand, while yellow, along with the introduction of the gold color, is used as the accent color.
This revamped version of the logo becomes an integral part of the company’s distinctive identity and will also be applied in future cars.
In addition, the iconic bull in the center of the logo has undergone a major transformation.
For the first time, it will exist individually on the company’s digital touchpoints, separated from the classic shield to lend it even greater prominence.
As part of the rebranding effort, a new font has been developed to mirror “the distinct lines and angularity of the vehicles,” serving as a consistent element across all communications.
Project: Automobili Lamborghini Rebranding
Designers: Automobili Lamborghini SpA
Manufacturer: Automobili Lamborghini SpA
